The know-it-all is dressed in a leather jacket is super smug as all fuck. Who is going to be persuaded to sign-up and place a sports bet by this half-shaven 20-something scumbag who looks like a meth shill? These commercial spots, which run constantly here in Nevada, are baffling. Stations (STN) Casinos - Instead of hiring a celebrity or a pretty girl or some other enticement for the sportsbook, inexplicably, STN uses a grotesquely annoying punk as their product pitchman.

I give these ads a solid “C” grade, only because the other two Las Vegas-based sports betting ad campaigns are so horrid. Yet, he’s walking across the Bellagio water pool and fountains (which is somewhat confusing if you don’t know the Bellagio is an MGM-Mirage property) while instructing us how easy it is to sign up and play. Actor Jamie Foxx is hired to be the pitchman for MGM. MGM Sportsbook - At least these ads are somewhat tolerable. But that’s exactly what most of the commercials and ad campaigns are doing. The very last thing an advertiser wants to do is *turn off* the viewer. If that fails, then at least create enough curiosity about the product or service that the viewer wants to learn more about it. That means going to the casino, signing up, and making a deposit. In other words, you want to entice consumers to TAKE ACTION.

The goal is to reach that audience with an effective advertisement (or extended campaign) that triggers one thing - ACTION. It would seem that sports betting is a far easier “sell.”Īs someone who’s worked in gambling marketing and promotion for years, recognizing your target audience is absolutely essential. Car insurance companies make some really good commercials. Can anyone explain why most television commercials featuring sports betting are so awful?

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